MARS® modeling engine
Automatic Non-Linear Regression
The MARS® modeling engine is ideal for users who prefer results in a form similar to traditional regression while capturing essential nonlinearities and interactions. The MARS methodology's approach to regression modeling effectively uncovers important data patterns and relationships that are difficult, if not impossible, for other regression methods to reveal. The MARS modeling engine builds its model by piecing together a series of straight lines with each allowed its own slope. This permits the MARS modeling engine to trace out any pattern detected in the data.
High-Quality Regression and Classification
The MARS Model is designed to predict numeric outcomes such as the average monthly bill of a mobile phone customer or the amount that a shopper is expected to spend in a web site visit. The MARS engine is also capable of producing high quality classification models for a yes/no outcome. The MARS engine performs variable selection, variable transformation, interaction detection, and self-testing, all automatically and at high speed.
Areas where the MARS engine has exhibited very high-performance results include forecasting electricity demand for power generating companies, relating customer satisfaction scores to the engineering specifications of products, and presence/absence modeling in geographical information systems (GIS).