SPM Awards and Achievements PAKDD, the annual Pacific-Asia Knowledge Discovery and Data Mining Competition Cross-selling task - financial dataset DMA Direct Marketing Association Analytics Challenge Predicting customer lifetime value to drive personalized customer interactions Healthcare response task Make-A-Wish Foundation targeting solution lapsed donor segments Targeted marketing task KDD Cup, the annual Data Mining and Knowledge Discovery competition Web analytics task SIG KDD Innovation Award to Drs. Leo Breiman and Jerome Friedman, creators of algorithms in SPM Outstanding technical contributions to the field of knowledge discovery in data and data mining that has helped further the theory and development of commercial systems Teradata Center for Customer Relationship Management (CRM) at Duke University Churn Modeling, CRM