SPM Awards and Achievements

PAKDD, the annual Pacific-Asia Knowledge Discovery and Data Mining Competition

  • Cross-selling task - financial dataset

DMA Direct Marketing Association Analytics Challenge

  • Predicting customer lifetime value to drive personalized customer interactions
  • Healthcare response task
  • Make-A-Wish Foundation targeting solution lapsed donor segments
  • Targeted marketing task

KDD Cup, the annual Data Mining and Knowledge Discovery competition

  • Web analytics task

SIG KDD Innovation Award to Drs. Leo Breiman and Jerome Friedman, creators of algorithms in SPM

  • Outstanding technical contributions to the field of knowledge discovery in data and data mining that has helped further the theory and development of commercial systems

Teradata Center for Customer Relationship Management (CRM) at Duke University

  • Churn Modeling, CRM